2018 Health and Wellness Trends
The local Health and Wellness community is constantly evolving and trends come and go as scientific research and marketing now reach a broader audience than ever before thanks to online availability and social media sharing.
Wellness Adelaide has researched the Health and Wellness trends that look likely to make a big impact throughout 2018 and share them here for your enjoyment.
SELF-CARE IS NO LONGER AN INDULGENCE
Busy people are realizing that me-time isn’t a luxury, it’s a necessity. And in 2018 we should be clearing space on our daily calendars for more unplugged activities, with the understanding that caring for yourself first means you’re better equipped to support your family, community, and colleagues.
Despite what Instagram might have you believe, self-care is less about face-mask selfies than everyday healthy rituals that help keep your body and mind energized, such as going to bed at the same time every night and eating wholesome foods.
And self-care is now increasingly available—as a pursuit (writing a journal, meditation, going for a lunchtime walk) and as a purchase (like the aforementioned face masks and drop-in spa services). In fact, Google says searches for “self-care” are 25 percent higher now than they were at this time last year.
Those who’ve got bathtubs are using them as an antidote to long, plugged-in work hours. The bath ritual can be like your own mini spa experience and gives your body a break from the constant stimulation of technology, a good sweat, and you might also sleep really well.
Expect to see more conscious conversation and education about the true purpose of self-care and how to make it more accessible.
Here in Adelaide, we are blessed with beautiful beaches and adorable Hills locales, with plenty of very-browsable little shops and markets, healthy-eating establishments and relaxing spots, not to mention the abundance of wineries in the area. So there’s really no reason why we shouldn’t make room for a little more “me-time”.
FITNESS COMES HOME
Is it possible to digitally capture the magic and motivation of a talented trainer, in a group fitness studio that feels like the place to be? Digital fitness gurus answer that question with a big, sweaty yes.
In 2018 digital fitness innovations will let brands go big when they go into your home. Engaging, online classes streamed to your devices are a logical play for fitness brands, considering they can really increase the reach of the hottest fitness talent more than studios can alone.
Even Amazon, which we all know has recently launched here Down Under, has just purchased body-mapping technology, so virtual-reality workouts might just be your next online purchase.
ACTIVEWEAR SOFTENS UP
There’s a stylish shift happening in fitness fashion: Pretty neutrals that sidestep “dress like an athlete” black Spandex are going to need some space in your closet. Activewear companies are increasingly focused on softer hues, like nudes, blush pinks, seafoams, and pale greys—often in looser, lifestyle silhouettes that are inspired by downtime in meditation or nature versus deadlifts at the gym.
The hottest looks will be the ones that make you look great and feel cool…calm, and collected. Although black is still number one choice, neutrals are closing the gap as a close second.
Fabrics and styles are also getting cozier with super-soft sustainable modal and cottons, semi-fitted joggers and wide-neck tees. It’s all about embracing a comfy, relaxed feel rather than a high-intensity blast! Even major athletic outfitters like Reebok and Nike are debuting looser silhouettes and subdued hues for spring and summer 2018.
THE BOOCH CREATES A FIZZ
The numbers on kombucha’s growth are stunning. BeverageDaily.com predict that kombucha sales will grow 25% year on year until 2020. Big manufacturers jumping on the bandwagon means you’ll be soon able to sip probiotics almost everywhere soda products are sold.
At the same time, kombucha is more of a speciality drink than before. Much as the craft beer and artisanal coffee movements put product quality into the spotlight, there’s now a lot more passion for the artistry that goes into creating kombucha with new purveyors coming to market. Regional kombucha brewers are popping up all over South Australia and interstate.
Whether people gravitate toward the fermented, fizzy stuff for the taste or for the gut health, the category is more desirable than ever. Expect to see kombucha’s probiotic presence in mainstream supermarkets, local health food shops and farmer’s markets. 2018 may well be your year to drink up.
OFF-LINE DESTINATIONS ARE GO
More and more South Australians are taking the opportunity to get off-line and take a break from 24/7 digital connectivity. Whether at the coast or in the Hills, people are choosing destinations where there is no wi-fi, and taking advantage of a break in communications to have a digital detox. And you don’t need to rough it either. There are plenty off luxury accommodation packages available so it’s not necessarily your version of Born Survivor. Choose a cabin in the Hills with fully stocked kitchen and beautifully appointed bedrooms or head for a shack at the coast.
Wherever you end up, don’t forget your Out of Office message and be sure to lock your phone and any other digital devices in a safe box where you won’t be tempted to sneak a peek at your Facebook feed or inbox.
The definition of “wellness” is shifting. Wellness is bigger than any individual’s journey. We are banding together to heal one another, our communities, and the planet.
This year’s trends set the stage for a world and a local community in which wellness is more accessible than ever. Other predictions include more organic, natural supplements, healthy tourism continuing to evolve as an industry, people made their homes sanctuaries complete with greenery and succulents, women’s natural therapy spaces and circles are a new trend, and we are also seeing personalised nutrition, medicinal mushrooms, and ketosis taking off.
Big businesses are responding to consumer demand for better personal care products, higher-quality food, and sustainability practices. Cutting-edge research on intermittent fasting and the microbiome offer promising outlooks for feeling our best and healing disease. Protecting the planet with #zerowaste initiatives will catch on big time in 2018, and femtech will drive a new wave of women’s empowerment.
Our priorities are shifting rapidly giving us renewed motivation to take care of ourselves, one another, and our Mother Earth. 2018 will be more intentional, purposeful, and mission-driven.
It’s time to use the incredible practices we have established to make the worldSouth Australia a better place for ourselves, our children, and our planet. Here’s to a fantastic journey to health and wellness 2018!